Following price hikes on the Mac and iPad due to the ongoing memory and storage crisis, Apple has announced a new leasing program, Apple Upgrade. The new offering will be "provided" by Klarna and available in Apple Stores in the U.S., as well as the Apple Store online and the Apple Store app.
There will be 24- and 36-month leasing options for the Mac and iPad, while the iPhone and Watch will have 12- and 24-month options.
Mac leases will start at $24.99 per month, which includes the MacBook Air, MacBook Pro, iMac, and Mac Studio. Apple's announcement leaves out its cheapest systems, the MacBook Neo and Mac Mini.
iPad leases start at $11.99 per month and include the iPad Mini, iPad Air, and iPad Pro, but not the base-level vanilla iPad.
It's a similar pattern for the Apple Watch, with leases starting at $11.99 but leaving out the Apple Watch SE 3. But the iPhone lineup (leases start at $17.99) doesn't have any exceptions, including the iPhone 17, 17e, and 17 Pro and Pro Max, and iPhone Air.
These are not purchases or loans. Customers can sign up for Klarna leases in-store or online (including a soft credit inquiry that doesn't affect your credit score). At the end of a lease, you can return your device and start a new lease to upgrade, purchase the device with a "one-time payment," or return the device and exit the lease entirely.
Unlike the iPhone Upgrade Program, Apple Upgrade leases don't include AppleCare, but Apple will let you buy a subscription. AppleCare also. saw some price hikes, likely because the components that are serviced under the extended service program are more expensive.
In fact, Apple Upgrade will replace the iPhone Upgrade Program in the United States, likely upsetting some diehard fans. Apple will allow those customers to lease a device through Klarna, buy the phone outright, or finance with monthly installments on their Apple Card. As always, there's carrier financing for phones.
There's no denying how good the build quality and construction of Apple's MacBook Pro lineup are. They are what every other high-end laptop manufacturer tries to emulate, which lets Apple charge a very high price for the privilege of owning one. If you're looking for a high-performance laptop for coding, video production, or even some light LLM/AI tasks, then this deal on the 14-inch Apple MacBook Pro with M5 chip for $2,699 is worth a look. B&H Photo has slashed $400 off the $3,099 list price to bring it down to this price, and give you the chance to pick up a powerful laptop with 48GB of memory.
This 14-inch MacBook Pro uses the latest M5 Pro chip, with a 15-core CPU and 16-core GPU with a Neural Accelerator in each core, delivering amazing processing power in a small package. This model sports a hefty 48GB of unified RAM, a 1TB SSD for storage, and a crisp 3024 x 1964-pixel Liquid Retina XDR display (1600 nits peak HDR brightness), with superb battery life (up to 24 hours).
Other features include a 12MP Center Stage camera with Desk View support, an in-house N1 networking chip that combines Wi-Fi 7 and Bluetooth 6, an SDXC Slot, Thunderbolt 5, and a MagSafe 3 connector.
This 14-inch MacBook Pro uses the latest M5 Pro chip with a 15-core CPU and 16-core GPU, 48GB of unified RAM, and a 1TB SSD. A gorgeous 3024 x 1964px Liquid Retina XDR display provides the visuals. View Deal
We had the chance to review the MacBook Pro 14-Inch and found that the M5 chip delivers solid performance gains over its M4 predecessor. The SSD performance has greatly improved, and the rocking speaker system is still a cut above similar laptops from competitors. In our benchmark testing, the MacBook Pro's M5 CPU delivered between a 10 to 20% improvement over the prior generation's M4 chip in CPU performance.
Luckily, we're in Amazon Prime Day sales week, and discounts are live on Amazon for several Apple MacBooks from 2026 and 2025. Now really might be your last chance to secure a decent deal on a new MacBook before Apple's new pricing structure filters down, as we'll be expecting tech retailers (including Amazon) to raise prices to match Apple's own soon enough.
These deals won't be around for long, either. With price rises now confirmed, those thinking about purchasing one of these Apple laptops will be rushing to hit the purchase button before paying extra. Stock shortages, especially on the cheapest models, could become a real possibility by the end of this sales week.
If you're interested, here are some of the best MacBook deals on sale right now, because you'll want to jump on them while you can.
Prime Day Deals on Apple MacBooks
MacBook Pro, Air, and Neo models from 2025 and 2026 are all on sale right now at Amazon for Prime Day. Amazon hasn't put all models on sale, however, but here are some of the deals we've spotted so far.
One thing to point out, however, is the MacBook Neo. Apple has just raised its MSRP to $699, meaning that Amazon's $589.99 price is $110 cheaper. This will not last long, so make sure to grab it at this price.
Other MacBook models, including the MacBook Air 2026 with a 512GB SSD, are seeing $200 price rises. The MacBook Pro, meanwhile, is getting a price rise of up to $400. This isn't reflected in these Amazon deal prices yet, which have knocked up to $150 off Apple's original prices, so you're guaranteed an even bigger bargain today if you can get your order in quickly enough.
No discounts (right now) on the new MacBook Neo, but it's sub-$600 price is still available at Amazon, at least for now. The MacBook Neo features a gorgeous 13-inch liquid retina display, an A18 Pro processor, 8GB of unified memory, 256GB of SSD storage, and a 1080p webcam. All packed in a thin and sturdy metal chassis. View Deal
The new 2026 MacBook Air now comes with the new M5 chip. This model ships with a 13.6-inch Liquid Retina display, 16GB memory, and 1TB of SSD storage.View Deal
Similar spec to the model above, but this MacBook Air has a smaller 512GB SSD.View Deal
The faster, more powerful 2026 MacBook Pro. This model, with its M5 Pro chip, has a 15-core CPU and 16-core GPU. It comes with 24GB memory and a 1TB SSD.View Deal
This elite-level 2026 MacBook Pro is a serious option for productivity. It has the 18-core CPU, 20-core GPU version of the M5 Pro chip. You also get 24GB of memory and a 1TB SSD for View Deal
The Apple MacBook Pro with M5 Max is the top-tier option for professionals. This model ships with an 18-core CPU/32-core GPU version of the M5 Max chip, along with a 14.2-inch Liquid Retina display. It comes with 36GB memory and a 2TB SSD.View Deal
Secure big savings ahead of these Apple price rises on the MacBook Pro 2026 with an even faster M5 Max chip, this model shipping with an 18-core CPU/40-core GPU variant. It has a bigger 16.2-inch Liquid Retina display, 48GB of memory, and a 2TB SSD for storage.View Deal
This 2025-model MacBook Pro ships with the 10-core M5 chip. It has a 14.2-inch Liquid Retina display, 16GB memory, and a 1TB SSD for storage.View Deal
This 2025-model MacBook Pro ships with the 10-core M5 chip. It has a 14.2-inch Liquid Retina display, 16GB memory, and a 1TB SSD for storage.View Deal
Apple has made the unprecedented decision to hike the prices of all its current computers and tablets. iPhone prices remain as they were, for now. Bloomberg indicates that the rather steep price rises have been precipitated by increased costs of memory and storage. One of the most impactful hikes we see is the entry-level MacBook Pro going from $1,699 to $1,999. However, even the recently released but resource-starved MacBook Neo has had another $100 piled onto its price, so now it starts at $699 before tax.
Price Increases: MacBook Neo to $699 from $599; MacBook Air to $1,299 from $1,099; MacBook Pro to $1,999 from $1,699; iPad Pro to $1,199 from $999; iPad Air to $749 from $599. https://t.co/JSlxZ1zbdWJune 25, 2026
In addition to Gurman’s highlighted price increases, we spotted that the cheapest Mac Studio M4 Max (mini PC desktop) has had its price increased to $2,499 from $1,999. There’s a lot to take in, so check out our at-a-glance before and after table for quick reference.
Apple device price increases June 25, 2026
Device
Old price
New price
MacBook Neo
$599
$699
MacBook Air
$1,099
$1,299
MacBook Pro
$1,699
$1,999
Mac Studio M4 Max
$1,999
$2,499
iPad Pro
$999
$1,199
iPad Air
$599
$749
Bloomberg’s resident Apple expert, Mark Gurman, quoted an apologetic company rep. “We know this is not welcome news, and we are working tirelessly to find solutions,” a spokesperson from Apple told the reporter. Other interesting assertions from that conversation were that Apple had never seen component prices rise so high, so quickly. Moreover, its representative claimed that the firm did all it could to shield customers from any knock-on device price rises, stating the company had "shielded our customers from these increases so far, but we have now reached a point where we need to begin raising prices on a number of products including today’s increases for iPad and Mac."
While newsrooms might be agog at these price rises being implemented today, the writing has been on the wall of the RAMpocalypse for several months. Back in April, Tim Cook publicly forecast that the component shortages and price rises didn’t appear to be going anywhere soon. That statement came in the wake of the withdrawal of the entry-level $599 configuration of the Mac Mini, and Apple softening the blow of higher prices of its latest MacBook Air and MacBook Pro models by upgrading memory and other tech specs.
Until now, it seemed like Apple’s massive buying power and vertical integration had managed to help it hold off computer and tablet price increases. Today, the brakes came off, pretty dramatically.
For years, Apple kept its M1 MacBook Air around as the ultimate budget pick in its laptop lineup. Now, the M3 MacBook Air from 2024 has just hit the same heady discount heights, plunging to $799 at Amazon in the early Prime Day sale in a deal that makes the MacBook Neo look pretty tame by comparison.
The M3 MacBook Air came out in 2024, so it's a couple of years old now. However, if you want a fantastic portable machine that will give you great battery life, this is not to be sniffed at. For just $200 more, this blows the MacBook Neo out of the water. Its M3 chip has an 8-core GPU and 10-core CPU, and you also get 16GB of RAM and 512GB SSD. That means you get a better CPU and GPU core count, twice the RAM, twice the storage, and higher memory bandwidth versus the Neo. The M3 also offers drastically better battery life and a host of other extra features.
This is the lowest-ever price we've seen on this MacBook Air at Amazon, and is a fantastic budget option if you can't stretch the to latest and greatest M4 or M5 models. View Deal
Both the M4 and M5 MacBook Air are on sale for around $950 at Amazon right now. That makes this deal $150 less than those more expensive options. While the M4 and M5 chips are faster than this M3 model, this older version is no slouch.
Our Geekbench testing does reveal a fairly substantial uplift on the M4 model, which scored around 3,800 in similar Geekbench 6 single-core tests and nearly 15,000 in multi-core.
What you're getting here is really the ultimate budget MacBook right now. Of course, the MacBook Neo is cheaper at $589, but for that price, you get a meager 8GB of RAM and just 256GB of storage, half what you get with the M3. The M3 has more CPU cores (10 vs 6) than the MacBook Neo, and more GPU cores (8 vs 5). Battery life is also rated for longer (18 hours versus the Neo's 16 hours), and the M3 comes with significantly better 102 GB/s maximum memory bandwidth compared to the Neo's 60 GB/s.
Versus the Neo, the M3 MacBook Air also has a higher resolution display that is slightly larger, and has better color with Wide color (P3) and True Tone Technology. The M3 also has more speakers, support for spatial audio, better microphones for calls, and support for high-impedance headphones, which you won't find on the MacBook Neo.
If you can stretch from the Neo to this $799 Macbook Air, this one is a no-brainer as a great laptop for a college student, a gift for a relative, or a high school student.
AMD is reminding folks not to buy a MacBook, even if it's as good of a deal as the Neo, if you primarily want to game on it. Instead, AMD's own budget laptops can run all the modern titles you want, with a small caveat.
A software engineer figured out a way to run an RTX 5090 on an M5 Max MacBook and play Cyberpunk 2077 at over 100FPS. The process required a lot of tweaking, including running a Linux VM and using the FEX translation layer to get games to work.
YouTuber runs several PC games on the MacBook Neo, including Cyberpunk 2077 at around 40 FPS. Testing proves that Apple's iPhone SoCs can emulate PC games at playable frame rates.
The $599 MacBook Neo is an incredible budget laptop. But if you're all in on Windows, there are a few advantages that traditional PCs still offer if you shop the right sales.
DirectorFeng, an expert technician in China has just performed what is likely the first hardware mod of its kind on the new MacBook Neo. He has birthed the world's only MacBook Neo with a terabyte of storage by physically changing the NAND chip on the logic board. Whether this mod is worth the price given the Neo's target audience, well, that's for you to decide.
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